Adding EV charging to your shopping centre can make yours the preferred place to shop, increasing loyalty from your tenants and growing your business.
If you’re considering installing EV charging at your centre, there’s a range of benefits that make it a compelling inclusion for your property, as well as important considerations to keep in mind.
Why Offer EV Charging at Your Shopping Centre?
There’s a range of benefits to installing EV charging at your shopping centre - for you, your tenants and your shoppers.
Attract a Higher Spending Shopper
As uptake of electrical vehicles has primarily occurred in the luxury vehicle segment, providing EV charging therefore attracts a more premium-focussed shopper. These shoppers will not only be more likely to spend on EV charging, if you do decide to offer it as a paid option, but also are likely to spend more time and money in your tenants' stores.
Provide More Value to Tenants
By attracting the higher spending shopper, and increasing the “premium” feel of your centre, you grow the opportunity for your tenants to increase revenue and profit, increasing the appeal of remaining a tenant of your centre.
Give People A Reason to Visit
As overall footfall is important in attracting and retaining tenants, any tactic that increases this will ensure the success of your centre.
By providing EV charging you create a reason for people to visit your property. Additionally, as recharging a vehicle can take some time, often people will venture into your centre and shop helping further reinforce the value of your centre to your retailers.
Positioning yourself as a Sustainability Leader
Lastly, the strong association between electric vehicles and eco-friendliness positions your shopping centre in a positive light, even for guests who don’t yet own an EV.
The flow on effect of this of course is that your shopping mall will then be preferenced by environmentally conscious guests ahead of competitor properties.
Considerations for Selecting Your EV Charging Installation?
What’s the best EV Charger for Shopping Centres?
The best EV charging solution is the one that balances both the needs of your property and that of your guests. Things to consider include the location, if you offer it as a free or paid amenity to guests, and the durability of the infrastructure you choose.
TPS offers a range of chargers perfectly suited to the retail property sector. Our range of chargers are renowned for their durability making the perfect solution for commercial applications, like shopping centres.